Final Rules

8/11/08

“Crown Royal Smack Talk Contest”

OFFICIAL RULES

NO PURCHASE NECESSARY, MUST BE 21 YEARS OF AGE OR OLDER TO ENTER. THIS CONTEST IS ONLY OPEN TO LEGAL RESIDENTS OF FLORIDA. VOID WHEREVER PROHIBITED OR RESTRICTED BY LAW.

1. To Enter: This contest begins at 12:01 am on 9/1/08 and ends at 11:59pm on 12/28/08. To Enter: access the WHOO-AM website at www.espnflorida.com or the WHBO-AM website at www.sportsradio1470.com and enter your best Smack Talk in 100 words or less (every word including “a” and “the,” for example, counts). One entry per person by per email address. Multiple entries will automatically result in disqualification. Sponsor assumes no responsibility for lost, late, damaged, misdirected, illegible, incomplete or incorrect entries or other contest materials, all of which are void. Facsimiles or mechanical reproductions will not be accepted. All entries become the property of the sponsor and will not be returned.

2. Prizes: One (1) grand prize will be awarded. Winner will receive a trip for two (2) to Los Angeles, CA. Trip includes two ( 2) Roundtrip Air fares to Los Angeles, CA, two (2) VIP tickets to the 2009 ESPY Awards, hotel accommodations for two (2) based on double occupancy hotel, $300.00 spending cash, and ground transportation to and from the hotel to the Awards Ceremony held at Raymond James Stadium in Tampa, FL. Approximate retail value of prize is $5,500.00. Retail value may vary depending upon point of departure.

3. Winner Determination: The Grand Prize winner will be determined on or about 12/29/08 by an independent judging organization whose decisions will be final in all matters relating to this contest. All winners will be judged by WHOO & WHBO, Genesis Communications whose decisions will be final in all matters relating to this contest. The criteria for judging will be originality, 50%, and creativity, 50%. The winner will be notified by phone on or about 12/29/08 and will be required to sign an affidavit of eligibility and liability/publicity release within seven (7) days of notification or prize will be forfeited and may be awarded to another winner at Sponsor’s sole discretion. If winner cannot be located or does not respond within seven (7) days, prize will automatically be forfeited and an alternate winner may be selected at Sponsor’s sole discretion. Trip winner’s guest must sign and return a liability/publicity release form prior to travel. Except where prohibited, acceptance of prize constitutes winner’s consent to use of his/her name, likeness and biographical data for advertising and promotional purposes without additional compensation.

4. Prize Is To Be Picked Up At Radio Station, WHBO-AM winners will go to 4300 W. Cypress, Suite 1040 Tampa, FL 33607, WHOO winners will go to 1084 COUNTRY BLVD. Kissimmee, FL 34741 within seven (7) days of being notified of their prize. Winner must furnish valid proof of age (for example, a driver’s license or passport). An Affidavit of Eligibility and Liability release must be provided to the radio station before prize can be received. No prize will be awarded unless the Affidavit has been received by the radio station.

5. Contest Entries: All materials, documents, information and data submitted to the Sponsor in connection with this Contest, including the Contest entry and submission (collectively “Contest entry”) are the property of Sponsor, will not be returned and cannot be acknowledged, By entering the Contest, entrants represent and warrant that their Contest entry is their sole, original work and that it does not infringe upon the rights of any other party, including but not limited to any intellectual property, trade secret or other proprietary rights of any other party. By submitting a Contest entry, entrant further represents and warrants that any person(s) referenced has given his or her express written consent to the reference and use as contemplated by these Official Rules and that entrant has obtained written permission for such use from any such person. Submission of an entry grants Sponsor the right to use, publish, adapt, edit and/or modify Contest entry in any way, in whole or in part, and to use such Contest entry, and any ideas or concepts contained therein, in commerce and in any and all media now known or hereafter discovered, worldwide, including but not limited to Sponsor’s website, without limitation or compensation to the entrant and without right of notice, review or approval of any such use of the Contest entry. Submission of a Contest entry further constitutes the entrant's consent to irrevocably assign and transfer to the Sponsor any and all rights, title and interest in and to the Contest entry, including but not limited to all intellectual property rights and proprietary rights worldwide. Any content, material or information included in Contest entry shall not be confidential, proprietary or trade secret. By submitting a Contest entry, entrant consents to Sponsor’s use, reproduction and disclosure of the Contest entry, and ideas, concepts or other materials contained therein, for any purpose, including any commercial purpose. Any Contest entry that contains third party artistic works, copyrights, trademarks, trade names, logos or similar brand identifying marks, trade secrets or other proprietary rights will not constitute a valid Contest entry.

Contest entry must be original, not have been entered in any other contest, or violate the rights of other parties, including but not limited to any intellectual property, trade secret or other proprietary rights of any other parties. Contest entry may not, in the opinion of the judges, and/or the Sponsor be obscene, provocative, lewd, libelous, reflect poorly on the Crown Royal brand or alcohol beverage consumption generally, or be otherwise inappropriate for use in advertising or for promotional or publicity purposes, as determined by the Judge(s) and/or the Sponsor in their sole discretion. Contest entry must be unpublished and must be the work solely of the entrant. Judges will disqualify any Contest entry published in magazines, papers, or any other medium, or entered in other contests. Any Contest entry that contains third party artistic works, copyrights, trademarks, trade names, logos, similar brand identifying marks, trade secrets or other proprietary rights will not constitute a valid Contest entry. Any Contest entry shall become the sole and exclusive property of Sponsor, cannot be acknowledged and cannot be returned. By submitting a Contest entry, entrant represents and warrants that all person(s) depicted or referenced in the submission in any way have given their express written consent to be referenced or depicted in the submission understanding how the submission may be used as contemplated by these Official Rules. Submission of a Contest entry grants Sponsor the right to use, publish, adapt, edit and/or modify the Contest entry in any way, in whole or in part, and to use such Contest entry in any way in commerce and in any and all media now known or hereafter discovered, worldwide, including but not limited to Sponsor’s website, without limitation or compensation to the entrant and without right of notice, review or approval of any such use of the Contest entry. Submission of a Contest entry further constitutes the entrant's consent to irrevocably assign and transfer to the Sponsor any and all rights, title and interest in and to the Contest entry, including but not limited to all intellectual property and proprietary rights.

Except where prohibited by law, acceptance of prize constitutes winner’s consent for Sponsor to use an entrant’s name, city and state of residence, voice, signature, statements, Contest entry, biographical information, photograph and/or likeness for advertising and/or publicity purposes without any additional compensation or consideration. Entrants expressly agree to waive any and all rights to publicity that they have or may have arising out of or relating to the Contest. Sponsor shall have the right, in its sole discretion, to abbreviate, modify, suspend, cancel or terminate the promotion without notice or further obligation.

6. Eligibility: This contest is open only to legal residents of Florida, who are 21 years of age at the time of entry. Void where prohibited or restricted by law. Employees of the following entities and members of their families or households are not eligible for participation under any circumstances: Diageo North America, Inc. WHOO-AM & WHBO –AM, Genesis Communications, and its respective affiliates, printers, advertising and promotion agencies, alcohol beverage suppliers, importers, wholesalers, distributors or retailers. All federal, state and local laws apply.

7. General Conditions: Entry in the Contest constitutes an entrant’s full and unconditional agreement to abide by and accept the terms and conditions of these Official Rules. No substitution of prize or cash equivalent except at Sponsor’s sole discretion. Cash equivalent may be less than the approximate retail value of the prize. Prize is non-transferable except at the sole discretion of the Sponsor. All federal, state and local taxes on the prize are winner’s sole responsibility. Trip winner’s guest be also be 21 years of age or older and must travel on the same itinerary. It is the winner’s sole responsibility to arrange transportation to and from the major airport nearest winner’s residence. By accepting the prize, winner waives the right to assert as a cost of winning said prize, any and all costs of redemption or travel to redeem said prize and any and all liability that might arise from redeeming or seeking said prize. Sponsor reserves the right to conduct a background check of any criminal records of the prize winner and guest. To the extent necessary and permitted by law, prize winner and guest shall authorize this background check. Sponsor reserves the right, at its sole discretion, to disqualify prize winner and/or guest from any prize element, based on the background check. Winner also accepts sole responsibility for any miscellaneous costs relating to acceptance of prize.

Entrants hereby agree to indemnify and hold Sponsor harmless from and against any third party claims, actions or proceedings of any kind and from any and all damages, liabilities, costs and expenses, including attorney fees and court costs, arising out of any breach or alleged breach of any of the warranties and representations set forth above.

The value of the prize won by a participant under the contest may be taxable as income to its winner. Winner is solely responsible for any and all taxes and/or fees associated with the prize. Upon receipt of a prize, the winner shall be required to comply with any and all applicable federal, state and local law, rules and regulations.

In consideration of the undersigned's receipt of any prize, prize winner for himself or herself and his or her guests, heirs, personal representatives and assigns shall voluntarily and knowingly completely and forever shall release, waive and discharge Sponsor and all related parties from and against any and every kind of claim, demand, injury, costs, attorney fees, right, liability or cause of action or other liabilities of whatever kind or nature, known or unknown, absolute or contingent, and whether or not fixed, which the prize winner ever had, now has or might in the future have arising in any way or related to this Contest, including, but not limited to, prize winner’s participation in the Contest; prize winner’s Contest entry; use of prize winner’s name, likeness, biographical information, signature, image or likeness; prize winner’s receipt, use or inability to use any prize or part thereof, including but not limited to injury or loss sustained in any travel related to the prize; financial claims; physical and/or emotional injury; and/or any other legal claim that mar arise, whether under contract, tort, warranty or any other theory or claim.

8. Electronic Entries: In the event of a dispute, on-line entries will be deemed made by the authorized account holder of the e-mail address submitted at time of entry. The authorized account holder is the natural person who is assigned to the e-mail address by an internet access provider, on-line service, or other organization that is responsible for assigning e-mail addresses. Sponsor and its agencies are not responsible for lost, late, damaged, illegible, misdirected, incomplete or postage–due mail-in entries, or for on-line entries not received due to lost, failed delayed or interrupted connections or miscommunications, or to other electronic malfunctions, delays, or errors of any kind in the transmission or receipt of entries. Sponsor not responsible for incorrect or inaccurate entry information, whether caused by web-site visitors or by any human or technological error which may occur in the processing of entries in this Sweepstakes. Sponsor reserves the right, in its sole discretion, to cancel or suspend all or a portion of the Sweepstakes, should viruses, bugs or other causes beyond control of the Sponsor corrupt the administration, security or proper operation of the Sweepstakes. CAUTION: ANY ATTEMPT BY A PERSON TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.

9. Winner’s List: For a list of winners, please send a self-addressed stamped envelope to W. Cypress, Suite 1040 Tampa, FL 33607, or 1084 COUNTRY BLVD. Kissimmee, FL 34741. All requests for the winner’s list must be postmarked by 12/28/08 and received by 1/10/09.

Sponsor: Diageo North America Inc., Norwalk, CT and WHOO-AM & WHBO –AM, Genesis Communications, Florida

It’s about quality, not quantity. TM